Minority Marketing - 1869 Words

The Reconstruction Period And it’s Impact Following the Civil War History 121: American History to 1877 10 December 2011 The Reconstruction era was the attempt to restore the Union after the Civil War or The War for Southern Independence. Its perception was viewed differently by Southerners, Northerners, and newly freed former slaves. After the Union won the war in 1865, their job was to begin the reconstruction of the Unites States. This era started at the end of the Civil War in 1865 and ended in1877. The goal was to reunite the southern states and ensure freedom and civil rights of the southern blacks. It could be more accurate to say that Reconstruction began with the war. From the moment the war began, Lincoln†¦show more content†¦In reality, Southerners became more and more embittered being treated as second- class citizens, at best, while the Republican Party set up puppet governments that seemed to perpetually raise taxes with very little, if anything, to show for the taxes in terms of public benefits. The so-called Reconstruction only poured salt into the nations wounds an inevitable consequence of the precedents established by Lincoln in disregarding constitutional liberties and international law for the sake of politics.5 The Republican Party essentially plundered the South for twelve more years by instituting puppet governments that constantly raised taxes but provided very few benefits. Much of the money was simply stolen by the Republican Party activists and their business supporters. The adult male ex-slaves were immediately given the right to vote in the South (even though blacks could not vote in several Northern States), while most white male southerners were disenfranchised. Former Union General and newspaper editor Donn Piatt, a close Lincoln confidant, expressed the opinion that using ex-slaves as political pawns in such a corrupt way poisoned race relations in the South beyond repair at a time when racial reconciliation should have been the primary objective.6 Before further addressing the post war effects of Reconstruction, a key question that must be addressed is; why didn’t LincolnShow MoreRelatedMarketing Questions Week 2: Marketing Practices Targeting Minorities453 Words   |  2 Pages2A Targeting minorities in marketing practices is a sound business practice. The definition of a minority in todays world is flexible. Certain groups are considered minority for various reasons and the exclusion of any group is necessary and important to contrast the majority and give definition to what is happening. The moral issues surrounding the word minority should be ignored when it comes to marketing and advertising. Some products and services serve certain parts of better than other partsRead MoreHys Dairies Case Study Essay1094 Words   |  5 PagesBeauport, Assistant Brand Manager at Hy Dairies, is a member of a visible minority group. She enjoys her position with the company as she finds it both challenging and it has the ability to directly impact the company’s profitability. During her most recent annual performance review, Beauport was offered a new position as a Market Research Co-ordinator. This position is a lateral move. Syd Gilman, the Vice President of Ma rketing, is offering Beauport the position as a reward for her efforts in improvingRead MoreEssay about BBCs Current Marketing Plan743 Words   |  3 PagesBBCs Current Marketing Plan The BBC’s current marketing plan focuses on a number of specific areas, where the BBC hopes to achieve a variety of objectives that will improve the corporation’s image, in this country as well as abroad. The BBC plans to increase the range and quality of its radio and television services. More high impact broadcasting is being focused on. More memorable programmes are being developed and created, in particular arts and current affairsRead MoreDiversity in the Workplace1096 Words   |  5 Pagescompanies are using to foster a healthy diverse culture. Companies begin by interacting with outside minority communities such as colleges where minority groups are well represented. While on these college campuses they participate in job fairs where they offer internships or job positions to qualified minority students about to graduate from college. After a company successfully hires a person within a minority group, they offer formal training and leadership development programs. The programs are designedRead MoreThe Diversity Of A Multicultural Organization1224 Words   |  5 Pagesneeded the collaboration among people of different backgrounds and cultures. Nowadays, organizations are now creating a diverse workforce beyond just gender, race, ethnicity, and nationality. Many U.S. organizations are embracing women, ethnic minorities, and foreign-born employees more than ever before in history. Diversity calls for organizations to recognize individuals for themselves, regardless their designated groups. This paper will be focusing in three different parts of diversity in theRead MoreCulture Bias in the Media1778 Words   |  8 Pagesportrayals of minorities in media, in television and programming in relation to the impact portrayals have on viewers attitudes and beliefs, serves two main purposes: (1) it is important to understand the degree of how minorities are depicted so that changes, if needed, can occur; and (2) there is a need to determine if the portrayals of minorities on television exacerbate racial stereotypes (Mastro, 2000). Devine (1989) contended that the negative perceptions and stereotypes of racial minorities are widelyRead MoreEthnic Minorities and Elder Employment Essay3109 Words   |  13 PagesAn ethnic minority is a group of people who differ in race or color or in national, religious, or cultural origin from the dominant group—often the majority population—of the country in which they live. The different identity of an ethnic minority may be displayed in any number of ways, ranging from distinctive customs, lifestyles, language or accent, dress, and food preferences to particular attitudes, moral values, and economic or political beliefs espoused by members of the group. CharacteristicallyRead MoreHow The Glass Ceiling Exist?2440 Words   |  10 Pagesdeveloped to encompass all minorities in the workplace. According to a great deal of research, the glass ceiling is a very real characteristic of the U.S. corporate atmosphere. A 1995 study by the Federal Glass Ceiling Commission found that 97 percent of the senior managers of the Fortune 1000 Industrial and Fortune 500 were white, and 95–97 percent were men. This is not demographically representative, considering that 57 percent of the workforce consists of ethnic minorities, women, or both. In 1990Read MoreOrganizational Diversity Processes1075 Words   |  5 PagesOrganizational Diversity Processes I. Women and Minorities in Today’s Organizations * Glass ceiling – is a concept popularized in the 1980s to describe a barrier so subtle that is transparent, yet so strong that it prevents women and minorities from moving up in the management hierarchy (Morrison and Von Glinow) * The Equal Employment Opportunity Commission reports that â€Å"color discrimination in employment seems to be on the rise†. Recent studies have found that black job applicants withRead MoreMuted Group Theory ( Mgt )1593 Words   |  7 Pagesgroups suppress, mute, or devalue the words, ideas, and discourses of subordinate groups†. (Kramarae) Cheris Kramarae took MGT a step further when she brought it into the field of communication studies. In every group or society there are minorities. These minorities feel like they are silenced because they have no power to stand up or speak up, since they feel like they have no one supporting them. Kramarae focused on feminism and how women do not feel free to express and speak their mind because they

Machiavellis perspectives on the relationship between a prince and his army - Free Essay Example

Sample details Pages: 4 Words: 1262 Downloads: 3 Date added: 2019/10/30 Category People Essay Level High school Tags: Niccolo Machiavelli Essay Did you like this example? Civil-military relations in The Prince are marked by collaboration between the prince [or statesman] and his army; the prince must make sure to retain the respect and admiration of his soldiers, who he shall command to defend the principality and lay siege to the towns of adversaries. However, this is not a partnership of equals. The military is a tool that may be utilized for the acquisition of political power by princes who hope to upend a states existing political structure or by princes who hope to consolidate their power; soldiers may be jettisoned by princes who deem that the tactical value they provide is no longer commensurate with their political aims. Don’t waste time! Our writers will create an original "Machiavellis perspectives on the relationship between a prince and his army" essay for you Create order This notion is evident in Machiavellis discussion of soldiers and their utility to an enterprising prince. He posits that a prince may defend his state with his own army, the support of a mercenary army, an auxiliary army, or some combination of these; mercenary and auxiliary armies are pesky and are unlikely to be loyal to the princes regime forasmuch as they lack the unity of spirit and the discipline necessary to act in a manner that is faithful to the princes aims. Mercenaries and auxiliaries are disloyal, Machiavelli writes, because their services have been retained through the payment of a stipend and they have no real motivation to sacrifice themselves in service of the princes agenda. This notion illuminates Machiavellis realist views on the treatment of soldiers and the chief objective of the army; the army exists to do the bidding of the statesman, and casualties are justified inasmuch as they advance his aims. A prince must remain cognizant of the designs of mercenary and auxiliary troops and leverage them prudently. When the emperor of Constantinople leveraged auxiliary support to antagonize the Greeks, the result was the eventual relinquishment of his control over those soldiers forasmuch as they were in thrall to another leader and thus had no incentive to obey the emperor. Thus, a prince must consider not only what an army might accomplish, but whether or not that army might one day challenge the princes authority. For Machiavelli, t he means by which an armys support was acquired carries dire implications for its ability to imperil the princes political position. He writes that laziness is a vice in dealing with mercenaries because they are not united when their support is bought and a failure to dispose of them swiftly will be ruinous for the prince, and virtue is an impediment in dealing with auxiliary arms because an unsuspecting princes faith in such an army will later be exploited. Inasmuch as virtue and laziness are to be considered ineffectual in a princes efforts to administer foreign armies, the prince must value another skill in his dealings with these groups. He must recognize the utility of politically expedient decision-making and be willing to employ cruelty to achieve his ends. When the unison and faith of the populace, military or otherwise, are in question, a prince should not care about the infamy of cruelty, writes Machiavelli. Expedience lies at the heart of Machiavellis realism and he alludes to it in his assessment of Cesare Borgias treatment of auxiliary armies. He writes that Cesare entered Romagna with auxiliary arms and leveraged their capabilities to conquer Imola and Forl? ¬; he later acquired the support of mercenaries, the Orsini and Vitelli, and upon discovery of their seditiousness, assassinated them. In Machiavellis view, whilst Cesares expedient leadership and willingness to readily eliminate threats to his authority enabled him to consolidate power in Italy, he was never more respected than when the populace observed that he was the commander of his own army. In such a fashion, an army comprised of a statesmans own men enacts a dual-function in bolstering the statesmans mandate and wherewithal to rule. For one, an army owned and commanded solely by the prince ensures that the princes directives shall be executed faithfully and judiciously; moreover, citizens, as the aforementioned evidence has shown, could be more likely to accept a new princes role as the administrator of the state and a fiduciary of their interests if they saw that he commanded his own army. Hiero of Syracuse, in Machiavellis view, represents another exemplar of expedient leadership. He writes that when he was made the leader of the army by the Syracusans, he suspected that the military would fail to serve his aims due to a lack of fealty to his agenda and elected to eliminate them and procure an army of his own. The employment of cruelty, as the foregoing cases have indicated, was necessary for the preservation of authority over subjects whose fealty would bolster the stability of the princes reign. The equation of expedient decision-making to virtue is central to the articulation of Machiavellis realism. Machiavelli, in describing the reign of Hannibal and his treatment of soldiers, comments on the leaders expedient employment of cruelty as crucial to his success as a commander; he first posits that no prince can unite and command his forces if he preoccupies himself with an aversion to cruelty. The lack of opposition to Hannibals reign by his large and diverse army may be attributed to his cruelty, which always made him venerable and terrible in the sight of his soldiers. In this way, it is posited that Hannibals cruelty was justified insofar as it enabled him to retain control of his armies and conquer foreign lands without encountering subterfuge. Machiavellis perspectives on the relationship between a prince and his army illuminate his criticism of the idealist position. The evidence has shown that for Machiavellis prince, soldiers exist merely as an appendage of the state, to satisfy the princes political objectives. While having ones own army is preferable to using mercenary and auxiliary armies, the latter armies can still be used to consolidate political power and then eliminated when it is determined that they may no longer be relied upon. Thus, it may be argued that Machiavellis prince should not preoccupy himself with enabling soldiers to strive for goodness. They are tools to be exploited in the pursuit of power and it is important for the prince to engage in posturing to curry their favor when necessary; Severus, for instance, was able to rule without significant challenges because he was viewed as admirable in the eyes of his soldiers and satisfied them. Hiero of Syracuse, contrarily, resorted to violence to gain co ntrol of his armies and instill reverence for his rule in the eyes of his servicemen. Machiavellis realist view does not see men as capable or deserving of empowerment and trust; he writes that men are ungrateful, fickle, pretenders and dissemblers, and eager for gain. For this reason, a prince must not hesitate to be cruel and ought to be willing to manipulate his men to deter internal strife. Machiavellis realism is rooted in a utilitarian calculus that rewards expediency above naivete; he writes that a prince will win praise by working to achieve his ends because men value appearances and artifice. It may be argued that Machiavellis beliefs align closely with Mearsheimers contemporary realism. Mearsheimer holds that states make decisions with security and survival as their highest goals; uncertain of the intentions their rivals and fearful of being subjugated by aggressors, states endeavor to develop offensive military capabilities and alliances with willing collaborators to ensure their safety. Machiavellis prince behaves in a similar manner by utilizing the military as the vessel for his expansionist, security-focused aims. His relationship with soldiers is one marked by exploitation and manipulation because he is the sole decision-maker.

Why Everybody Is Talking About Grade 6 Descriptive Essay Samples...The Simple Truth Revealed

Why Everybody Is Talking About Grade 6 Descriptive Essay Samples...The Simple Truth Revealed Before getting started, you can earn a list of the principal particulars and events. You are able to also be more specific on how you want to describe your subject. You need to try to use dominant and specific information. Each and every detail of a specific subject plays an important role in developing a visual representation for such. If you need an example written by means of a student check out our vast group of absolutely free student models. Go at your own pace and you'll surely get the greatest possible grade! In any case, very often students may decide on any topic they like. When writing a descriptive essay you must pay attention to a range of factors. You can't ever be too thorough when it has to do with reading the essay over again and checking for any places that must be reworked. A descriptive essay presents an individual, place, or thing, in a manner that readers feel as though it's in front of their eyes, or they are tasting it, or they can hear this, or they can smell it. Descriptive Essay on Market can be employed by tourists or visitors that don't have any prior understanding of a marketplace. You can be requested to describe literally anything, so it's important to get solid writing skills and personal opinion on a broad array of topics. Not simply it's ok to mix certain topics like events and memories, but in actuality, it's highly appreciated. The sensory details should create for the reader the exact picture you have in your thoughts. If you're given complete freedom in selecting descriptive essay topics, you're a lucky student as you can write on whatever you want. When choosing the topic you will discuss, you should guarantee you will be fully mindful of the features of the subject so that you can easily describe it to readers. Seamlessly applying the new complex vocabulary learned in the present level is the most suitable means of exercising language abilities. Whether or not you require descriptive writing examples of an individual, place, or emotion you will need a great example to follow. The more you want to know more about and connected to the subject, the simpler it is going to be to interest your reader, so should you describe an individual, pick a person whose characteristics stand out to you. Getting creative and descriptive can on occasion be a challenge. The description is made as a way to help the reader to observe something similar from the writer's perspective. The above mentioned abstract has offered you a couple ideas. The Basic Facts of Grade 6 Descriptive Essay Samples You may also read your essay to other individuals to obtain their feedback. For this reason, you can remain assured that while we're working on your essays, you do not have to be worried about anything. Among the most well-known forms of essays it is crucial to grasp how to write one. If you don't know anything about descriptive essays you should certainly search for descriptive essay examples, which you are able to discover online, together with at Professays.com. The main matter to be mindful about in personal descriptive essay is that there shouldn't be any over-exaggeration. The exact first step in writing a descriptive essay is to select your topic. A decent descriptive essay indicates the reader rather than telling him. It comes from a knowledgeable and imaginative mind. In addition, it is possible to also take a look at our Argumentative Essay templates. Templates like Descriptive Essay about Office can be helpful for an individual who's planning to stop by an office. As you begin writing more descriptive essays, make sure that you paint a photo of your character. Imagine you have an assignment of writing a superior descriptive essay. As all our writers are gurus in academic writing, you can come across essays on several different descriptive essay topics that will help in your case. You should remain creative in deciding upon the words for your essay, so attempt to prevent cliches throughout the paper.

Media in Modern Era for Television and Radio- myassignmenthelp

Question: Discuss about theMedia in Modern Erafor Television and Radio. Answer: Media Matters Media is a collective communication tool that is used in order to store and deliver data. It is an important channel of communication in the society like that of newspaper, television and radio. It goes back to the days of the ancient era when cave paintings were used in order to solve the purpose of communication. The word communication has been derived from that of the Latin root communicare. The importance of media is in the fact that it addresses a large target audience. Initially, it was used in reference to books along with newspapers however with the advent of technology it now encompasses the use of internet, movies and television (Van Dalen, de Vreese and Albk 2017). Media is essential in fulfilling the daily needs of man and it proves to be an important factor in shaping the public opinion. It is the main arm of democracy. It protects the interest of the public against corruption and malpractice. Media matters in the modern world as it performs the three important functions - inform, entertain and educate. Life without media is indispensable in the modern world and media matters as it helps people to know about important events going on in the world and at the same time provides entertainment to people. Mass Media plays the important role of educating people about important social issues. Information is an important feature in the modern world. Information Society is a term that is used for a society in which the manipulation of information has emerged to become the most important cultural activity. The information society can be contrasted with with the societies where the economic underpinning was mainly industrial. Machine tools in relation to Information Society are that of computers and telecommunications instead of ploughs. Marshall Mac Luhan has very aptly predicted that communication media would change the world into that of a global village. In Theories of The Information Society, Frank Webster talks about information explosion and examines the post-war theories in relation to information society. The presence of information is visible everywhere and in modern times life is unthinkable without e-mail or virtual reality. The politicians in the modern age take the advantage of their positions and thus an evil nexus of self-serving political leaders along with crime syndicate is wreaking havoc on the lives of the common man. The money of the tax payer is being wasted for serving the political gain of the powerful. Media matters as it has an important role to play in the public and it should serve the broader needs of the society. It is the fourth pillar of democracy. The judiciary, executive along with legislature has an important role to play in regard to injustice and oppression (Lourentzou et al., 2015). Media too has a crucial role to play to ward off the evil factors and malpractices prevailing in the society. It is hence an integral part in relation to human civilization. World Wide Web has led to the emergence of electronic media with the help of which a common man can express their opinion with the help of blogs and posts. Social media thus serves the need of reaching a diversified industry and carries out campaign against corruption and nepotism. The original intention of media was in relation to the entertainment of masses. The primary purpose of radio, cinema and magazine was to focus on programs that were entertaining (Lukin 2013). Growing population along with developing lifestyle has increased the demand for entertainment. It helps in informing people about the latest happenings that is occurring around the world. They cover the different areas of interest like that of politics, fashion and finance. The need for news has risen in the modern age owing to the complex nature of society (Strmbck, Falasca and Kruikemeier, 2017). Media plays an essential role in building the nation. It helps in bringing the common man close to their leaders. The med ia helps in revealing important details about political scenarios. Media also plays a pivotal role in educating the people. There are different agencies in the society that makes use of power of media in order to disseminate message to the public. It can warn the public against that of the natural calamity like that of the storm or during an epidemic. The businesses make use of media in order to sell the products. They thus help in enhancing a business. A lot of money is invested in media in order to market a particular product (Jiao, Veiga and Walther 2016). Media has deviated a lot from its original intention to serve the interests of people. They have moved a lot away from that of serving the audience and is continuously waging terror campaigns. They promote political candidates that are dangerous and they do not present any path to the audience to alleviate them of the horrors of the world. Their sole agenda is to spread their influence in the lives of ordinary people irrespective of the fact whether they are being honest in their principles. They want to move the psychological state of the audiences towards an emotion of uncertainty and fear (Olteanu et al., 2015). They want to spread fear uncertainty along with that of doubt with the help of broadcasting events. Media promotes the source material for the terrorists and politicians. It plays a malevolent role in the modern society mainly aimed at dividing people who will then be pitted against each other. News are delivered using the platform of social media in such a manner that it arouses panic in the people and they would continue to be glued to the particular tv channel for a long time thus helping in increasing the revenue of the particular tv channel. News media should help in building up systems that aids co-operation but unfortunately in the modern age in breaks down the will power of the users to unite. It is thus contributing in creating divisions in the people. Mainstream media is thus dividing the people into groups and giving rise to a divisive mentality (Stier 2015). The way things are shown in advertisements is mainly aimed at attracting people so that they would be lured to buy a particular product. Wrong facts are often delivered in advertisements that prove to be troublesome for the lives of the common man. The pubic gets seduced by the high sounding words of the advertisements and are forced to try out the new product. They spread lies and prove to be misleading for the average consumer (Garz 2014). The advertisements have been created in suc h a manner that the audience is unable to control themselves and gets a misleading picture. The term Panem et Circenses was coined by the Poet Juvenal in order to highlight the fact that the major part of the population wanted to opt for cheap food along with that of entertainment in order to solve significant problems. The news media aggravates incidents and show them to the public in order to serve their narrow interest and attract the attention of the public. They do not have any ethical principles and the only thing that matters to them is their narrow profit. The news media is spreading gasoline in the fires and they are also getting paid in turn by the advertisers (Kilgo 2016). The media hence works for the terrorists and spreads the message of fear. With the help of a limited budget, the terrorists are thus able to reach every single family in a state by taking recourse to the platform of media. Media, terrorists along with corrupt politicians thus share a professional pact and is spreading the fangs of evil in the society. The media with the help of their negative p ropaganda is thus able to make a lot of money (Bednarek 2016). No one wants to abide by any moral principles in the arena of media and they do not want to serve any useful, positive purpose in the society. Noam Chomsky is famous for his Propaganda Model and this model focuses of inequality in relation to wealth and power and the different effects that it has on mass-media interest. It helps in tracing the route through which money along with power filters out news that is fit to be printed. Raw material of news passes through several filters and leaves cleansed revenue for printing. The propaganda model is used in relation to the political economy and it was advanced by Edward Herman along with Noam Chomsky in order to explain the manner in which systematic bias function in the mass media. It points out how population gets manipulated and how an opinion is manufactured in the mind of the reader on account of the propaganda (Baden and Tenenboim-Weinblatt 2017). This theory highlights that the structuring of news is done in such a manner with the help of advertising that a conflict of interest is created which acts as propaganda in relation to the undemocratic forces. This model conceive s of private media as a business that is interested in the arena of selling a product as compared to that of the quality of the news. This theory lays forward five general filter that can help in determining the kind of news that is revealed in the news media. The five classes are ownership of medium, sourcing, anti-communism, flak and mediums funding sources (Stanig 2015). Authors have the idea that the first three are significant. In the words of Chomsky and Herman the theory can be applied to any country. A propaganda model focuses on the factor of inequality in relation to wealth and power. It states that with the help of money and power, news is filtered out to the public. In the words of this theory, media plays the role of a business that sells its products to that of other business entity. The media is moulding the news and according to Herman and Chomsky the factors that misshape the news act as filters. Elite domination of media along with marginalisation of dissidents occurs on account of the operation of filters that occurs very naturally. Media and news hardly operate with good will and they are able to convince themselves that they choose news and interpret it objectively which is on the basis of professional news value. Major part of the media organizations are in the power of the elites. A large part of the instruments of media belong to a large corporation. The news objectives are sacrificed in order to maximise the profit (Bennett 2017). Media helps in filtering the news by favouring the advertisement providers. Ethics in relation to mass media is often sacrificed in order to serve their narrow gains. Reporters along with camera persons cannot exist at the places where the event of news occurs. The media should play a crucial role to in protecting these sources and these sources often changes the policies in relation to the media. These kinds of relationships have to be buil t with these sources and the news are brought out keeping in mind the source (Bajomi-Lzr 2014). In the book Manufacturing Consent, it is stated that elite media interlocks with that of other institutional factors in order to circumscribe the ability so that they stay analytically detached from that of other dominant institutional sectors. The effective resultant of this is self-censorship without any kind of significant coercion (Graber and Dunaway 2017). The propaganda model states that the powerful people have individual objectives which are manifested in case of disagreements over the tactics. The mass media has veered a lot from its original intention to serve the public. Initially it was supposed to broadcast things in order to help the public gain knowledge about important issues and people. In the present age of technology, mass media moulds the news in order to serve the interests of the political parties. The propaganda model highlights this sinister role played by the media. The political parties, the government and the media houses have come together and are presenting the news in such a manner that they are able to gain from it (Lewis and Westlund 2015). The opinion gets implanted in the mind of the audience with the help of the propaganda of the media. In the words of the propaganda model, private media is thought of as a business that is solely interested in selling the product selling a product as compared to quality of news (Anderson and Kincaid 2013). Mass media is supposed to act as an intermediary vehicle that can reflect the public opinion and respond appr opriately to the concerns of the public. Mass media no longer serves the interest of the public but they express the viewpoints in such a manner that they obey the dictates of the ruling dispensation and serve their interest in order to gain from it. The principles of democracy rely to a great extent on the idea of a informed electorate (Simons 2016). The role of media does not have to be controlled or patterned but they are held to be important actors in relation to class warfare. They thus act together with that of other ideological sector in order to establish and reinforce corporate hegemony. On account of the interrelations between that of state along with corporate capitalism, propaganda model is often dismissed as conspiracy theory (Sutko 2014). It is condemned as overly deterministic view in relation to media behaviour. Media thus protects the interests of the dominant elite and it will mobilize in such a manner that will be functional for the dominant elites. Media thus mat ters to a great extent in the modern world of today as it serves the public interest and it helps in mobilizing sympathetic emotion for the victims. Media thus serves the political interest in many ways. Media is extremely effective in setting the agenda for the discussion of the public. It serves as a useful instrument in influencing the opinion of the public on wide ranging issues (Bergman 2014). The powerful people have individual objectives and media helps in serving those objectives by presenting a biased picture of the news. References: Anderson, J. and Kincaid, A.D., 2013. Media Subservience and Satirical Subversiveness: The Daily Show, The Colbert Report, The Propaganda Model and the Paradox of Parody.Critical Studies in Media Communication,30(3), pp.171-188. Baden, C. and Tenenboim-Weinblatt, K., 2017. The search for common ground in conflict news research: Comparing the coverage of six current conflicts in domestic and international media over time.Media, War Conflict, p.1750635217702071. Bajomi-Lzr, P., 2014.Party Colonisation of the Media in Central and Eastern Europe: Modern Business Decision Making in Central and Eastern Europe. Central European University Press. Bednarek, M., 2016. Investigating evaluation and news values in news items that are shared through social media.Corpora,11(2), pp.227-257. Bennett, W.L., 2015. Changing societies, changing media systems: Challenges for communication theory, research and education.Can the Media Serve Democracy? Essays in Honour of Jay G. Blumler, pp.151-163. Bennett, W.L., 2017. PressGovernment Relations in a Changing Media Environment.The Oxford Handbook of Political Communication, p.249. Bergman, T., 2014. The case for a Dutch propaganda model.International Journal of Communication,8, p.20. Garz, M., 2014. Good news and bad news: evidence of media bias in unemployment reports.Public Choice,161(3-4), pp.499-515. Graber, D.A. and Dunaway, J., 2017.Mass media and American politics. Cq Press. Jiao, P., Veiga, A. and Walther, A., 2016. Social media, news media and the stock market. Kilgo, D.K., 2016. Media Landscape on Tumblr: News organization convergence attributes in youth-oriented social media networks.Digital Journalism,4(6), pp.784-800. Lewis, S.C. and Westlund, O., 2015. Big data and journalism: Epistemology, expertise, economics, and ethics.Digital Journalism,3(3), pp.447-466. Lourentzou, I., Dyer, G., Sharma, A. and Zhai, C., 2015, October. Hotspots of news articles: Joint mining of news text social media to discover controversial points in news. InBig Data (Big Data), 2015 IEEE International Conference on(pp. 2948-2950). IEEE. Lukin, A., 2013. Journalism, ideology and linguistics: The paradox of Chomskys linguistic legacy and his propaganda model.Journalism,14(1), pp.96-110. Olteanu, A., Castillo, C., Diakopoulos, N. and Aberer, K., 2015. Comparing events coverage in online news and social media: The case of climate change. InProceedings of the Ninth International AAAI Conference on Web and Social Media(No. EPFL-CONF-211214). Simons, G., 2016.Mass media and modern warfare: Reporting on the Russian war on terrorism. Routledge. Stanig, P., 2015. Regulation of speech and media coverage of corruption: An empirical analysis of the Mexican Press.American Journal of Political Science,59(1), pp.175-193. Stier, S., 2015. Democracy, autocracy and the news: the impact of regime type on media freedom.Democratization,22(7), pp.1273-1295. Strmbck, J., Falasca, K. and Kruikemeier, S., 2017. The Mix of Media Use Matters: Investigating the Effects of Individual News Repertoires on Offline and Online Political Participation.Political Communication. Sutko, D.M., 2014. Book Review: Brian Michael Goss Rebooting the Herman Chomsky Propaganda Model in the twenty-first century.Journalism,15(5), pp.655-656. Van Dalen, A., de Vreese, C. and Albk, E., 2017. Economic news through the magnifying glass: How the media cover economic boom and bust.Journalism Studies,18(7), pp.890-909.